Helping sports clubs grow, thrive and build stronger communities

With 30 years of experience in sales, marketing and partnership development, we help sports clubs unlock their potential. We don’t believe in cookie-cutter marketing. Sport is personal — so the way you tell your story should be too. Here’s how we work:

Our work is featured on:

Who We Are

Built on Three Decades of Expertise

With a background in high-level sales and marketing, we bring proven commercial thinking into the world of community and performance sport.

Driven by a Passion for Sporting Communities

We believe clubs are the heartbeat of their towns and cities. Everything we do supports long-term sustainability, growth and community impact.

Focused on Real, Measurable Outcomes

Every project is guided by one question: What will help this club grow? Creative is great - but creative that works is better.

What makes us different

In People & Clarity

We put relationships first, building trust and collaboration into everything we do. We get rid of the jargon and filler. Just straight talking strategies that work.

In Professionalism & Results

We pride ourselves on polished delivery without the corporate stiffness. Everything we do is steeped in results because our ideas don't just look good, but deliver messurable impact.

In Creativity

Every story is personal. Every project is bespoke. We're not using cookie-cutter templates, but strategic, insight-driven marketing.

About Livo

Ian Livo is the founder of Find The Edge and one of the hosts behind The Premier League Cricket Show and The National Counties Cricket Show. With over 30 years of commercial leadership across Europe, the Middle East, Africa, and Asia,

Ian has managed multimillion-pound businesses while building brands in both consumer and sporting sectors.

Today, he combines that global experience with a lifelong love of sport to help clubs, leagues, athletes, and brands grow. From sponsorship strategies to digital campaigns and media production, Livo specialises in making sport more visible, more professional, and more connected to its communities.