The Challenge

The Premier League Cricket Club set out to become the online home of premier-league cricket, bridging the gap between national coverage and the stories that matter to players, clubs, and supporters at the highest levels of recreational cricket.
But new digital platforms rarely gain traction without the right strategy, consistency and tone of voice.

That’s where Find The Edge stepped in.

Our Mission

Create a brand, content engine, and growth strategy that would make The Premier League Cricket Club the go-to source for:
• Premier league club news
• National County Cricket updates
• Transfer talk
• Player stories
• Weekly debate & discussion
• Community-driven cricket content
And do it in a way that grows — even during the cricket off-season.

What FTE Delivered

1. A Full Content Ecosystem

   We developed a complete, multi-channel content strategy built around consistency, story, and community engagement.
   Weekly podcasts
   
   Covering:
   • Premier league match reviews
   • National County Cricket news
   • Player interviews
   • Transfer rumours
   • Top-flight club stories
   These became the anchor content, driving conversation and audience loyalty.
   
   Daily social media output
   FTE managed the tone, visuals, and cadence, ensuring the brand stayed top of feed and top of mind.
   Content included:
   • Results & news summaries
   • Story-led posts
   • Engaging graphics
   • Breaking updates
   • Historical cricket moments
   • Polls and interactive content
   This daily presence became the heartbeat of the platform.

   
   

2. High-Engagement Community Experiences
   To make clubs feel part of something bigger, we introduced creative community-driven content:
   Competitions
   Fun, shareable, club-based challenges designed to:
   • Drive interaction
   • Encourage tagging & sharing
   • Bring multiple leagues and counties into the conversation
   
   

3. Transfer News Coverage
   Cricket fans love transfer talk.
   So we positioned the channel as the first place to hear:
   • Movement between clubs
   • Player signings
   • Rumoured transfers
   • Confirmed announcements
   This quickly became the account’s most viral content stream.
   
   

4. Built the Channel Into an Authority
   Through consistency, tone, reliability, and fast reacting to stories, we established the brand as:
   “The home of premier league cricket online”
   Clubs now look to the page to:
   • Share their own updates
   • Seek coverage
   • Promote players
   • Stay informed
   The platform has become a digital meeting point for the entire premier-league cricket community.

The Results

1 million views per month — consistently!

Even more impressively, FTE sustained this during the cricket off-season, traditionally the quietest period of the year.
This level of growth is rarely seen without:
• Daily output
• Smart content cycles
• Story-based posting
• Strong community participation

But with FTE’s systems and creative strategy, the growth not only started — it stayed.

Month-on-month stability
For multiple months, the platform maintained:
• ~1,000,000 monthly views
• Daily engagement from clubs, players & fans
• Consistent follower growth
• High shareability

This proved the brand had established deep community value — not just seasonal hype.

The Go-To Source for Premier League Cricket

Today, The Premier League Cricket Club is recognised as:
• The fastest-growing social hub for premier league cricket
• A reliable source for player movement
• The main aggregator for league-wide stories
• A central platform for clubs wanting visibility

The brand now influences the online conversation around premier league cricket every single day.

Conclusion

FTE didn’t just help launch The Premier League Cricket Club.

We built a media ecosystem.