Challenge:

HCPCL needed a modern, reliable, easy-to-update website that reflected its standing as one of the most competitive premier cricket leagues in the South of England.

Before the project:

• The league had no central digital home

• Fixtures, results, and news were scattered across social media and club channels

• The league lacked a professional ‘front door’ for players, supporters, and—crucially—potential sponsors

• ETDC Digital Media needed a development partner that could build a clean, fast, brand-aligned website that would immediately elevate the league’s profile

• FTE was brought in to build the site and support ETDC’s strategy.

Our Approach

1. Built a Professional, Purpose-Built League Website

   
   FTE developed a custom site structure tailored to HCPCL’s needs, including:
   Live fixtures and results pages
   News & updates hub
   Club directory with filters
   Integrated partner showcases
   Clear pathways for sponsorship enquiries
   Mobile-optimised design for players checking results on the go
   The goal was simple:
   Make HCPCL look and feel like the top-tier league it is.

   
   

2. Designed for Sponsorship Growth

   
   Rather than treating the website as just an information hub, we built it as a commercial asset.
   This included:
   Prominent partner placement
   Dedicated sponsorship pages
   Strong CTAs
   Space for rotating partner banners
   A clean, premium visual identity to elevate perceived brand value
   This turned the website from a cost centre into a revenue generator.

   
   

3. Delivered a Fast, SEO-Friendly Build

   
   We prioritised:
   Speed
   Crawlability
   Clear navigation
   Mobile responsiveness
   Strong metadata and SEO foundations
   This set the site up for long-term organic traffic growth.

   
   The Results

   
   Immediate Impact in Month 1

   
   The site exceeded expectations from the moment it launched.
   🚀 5,000 website visitors in the first month
   A huge result for a league without prior digital infrastructure.
   Fans, players, and clubs instantly began using the site as their primary hub for fixtures, news, and league information.
   Explosive Commercial ROI

   
   Within seven days of launching the website, HCPCL secured:

   
   ⭐ 7 new league sponsors

   
   This alone:

   
   Covered the entire cost of the website build
   Generated positive ROI within the first week
   Provided the league with new revenue to reinvest into cricket development
   The website became a commercial engine—not an expense.
   Strengthened League Identity

   
   The new site has become:

   
   The league’s central communication platform
   A professional first touchpoint for new clubs and players
   A compelling proposition for sponsors
   A foundation for long-term digital strategy
   It also integrated perfectly with ETDC’s ongoing content and social media work, amplifying visibility across channels.

   
   Conclusion

   
   FTE’s collaboration with ETDC Digital Media delivered more than just a website — it delivered a turning point for the Home Counties Premier Cricket League.

   
   Before:

   
   No website
   No centralised information
   Minimal sponsor visibility

   
   After:

   
   ✔ 5,000 visitors in month one
   ✔ 7 new sponsors in week one
   ✔ Cost of the project recovered instantly
   ✔ Professional digital home for clubs, players, and partners
   ✔ A platform built for growth

   
   The league now has a digital presence worthy of its premier status — and a long runway for future expansion.